HME Woman of the Year

The 2022 HME Woman of the Year is Sherry Krug

Vice President of Business Development, Binson’s Medical Equipment & Supplies

In a virtual ceremony on Dec. 15, 2022, Sherry Krug was awarded the 2022 Home Medical Equipment (HME) Woman of the Year. Krug is the vice president of business development of Binson’s Medical Equipment & Sales based out of Centerline, Michigan. Throughout her career, Krug has demonstrated her effectiveness as a leader in the HME industry and her ability to achieve great results. She was a provider to a successful ACO and held a key role in establishing a DME for the largest house call practice in the country. 

Joining Binson's in 2020, Krug now serves as a relational leader, overseeing operational functions for all the company’s locations. She possesses expertise in HME/DME operations and specializes in respiratory and COPD programs. The company’s growth and development are supported by her ability to lead teams through complex projects with a focus on quality, compliance, and cost savings. 

Krug has developed a strong reputation of treating the business as if it were her own while providing her teams a successful working environment in which they can thrive. Krug has been recognized for her profound knowledge of regulatory compliance, strategic planning, inventory management, sales and marketing techniques, customer service training, as well as practical business acumen.

Krug understands the important role DMEs play throughout the continuum of care, as well as their ability to drive savings in overall healthcare spend with proper utilization and time management. She believes that the value of comfort brought to families and patients by maintaining a safe environment at home is what builds compassion and relationships with referral sources. Krug’s philosophy is to work hard, measure results, and be adaptable—all while being humble, understanding, and empowering to others.

“Thank you. This is such an honor and beyond any expectation that I had,” said Krug following the announcement. “The women that are here today are so special and all so deserving of this award."

Now in its seventh year, the HME Woman of the Year Award, sponsored by VGM & Associates, recognizes one woman in the industry who has made significant contributions throughout her career to her company, community, and the HME industry.

“It is an honor and a privilege for me to be able to present this award to Sherry today,” said Mike Mallaro, CEO of VGM Group Inc., VGM & Associates’ parent company. “Sherry serves as a role model for women currently in the industry and sets a standard for generations to come. I’m thrilled to see what she will accomplish next in the industry.”

Along with Sherry, three other women had the honor of being declared an HME Woman of the Year finalist for 2022:

• Dalia Morales, Director of Compliance, Respiratory and Medical HomeCare Unlimited Inc.
• Sheila Roberson, Chief Compliance Officer, Great Elm Healthcare
• Erin Weiman, Chief Executive Officer, Nunn’s Home Medical Equipment

Click here to watch the 2022 Woman of the Year Program

Meet the 2022 Finalists

Sherry Krug, Vice President of Business Development, Binson’s Medical Equipment & Supplies 

Sherry is the vice president of business development at Binson's Medical Equipment & Supplies. Throughout her career, she has demonstrated her effectiveness as a leader in the HME industry and her ability to achieve great results. She was a provider to a successful ACO and held a key role in establishing a DME for the largest house call practice in the country. 

Joining Binson's in 2020, Sherry now serves as a relational leader, overseeing operational functions for all the company’s locations. She possesses expertise in HME/DME operations and specializes in respiratory and COPD programs. The company’s growth and development is supported by her ability to lead teams through complex projects with a focus on quality, compliance, and cost savings. 

She has developed a strong reputation of treating the business as if it were her own while providing her teams a successful working environment in which they can thrive. Sherry has been recognized for her profound knowledge of regulatory compliance, strategic planning, inventory management, sales and marketing techniques, customer service training, as well as practical business acumen.

Sherry understands the important role DMEs play throughout the continuum of care, as well as their ability to drive savings in overall healthcare spend with proper utilization and time management. She believes that the value of comfort brought to families and patients by maintaining a safe environment at home is what builds compassion and relationships with referral sources. And Sherry’s professional and personal understanding of the hospice provider model contributes to its success within the industry.

Sherry’s philosophy is to work hard, measure results, and be adaptable—all while being humble, understanding, and empowering others.

Erin Weiman, Owner and Chief Executive Officer, Nunn’s Home Medical Equipment 

Erin Weiman is the owner and CEO of Nunn’s Home Medical Equipment, a full-service respiratory and durable medical equipment company located in Rome and Syracuse, New York. 

She is the third generation to own and operate this family-owned business that was founded by her grandfather, Martin J. Nunn, in 1942, and she has been involved since 2006. 

Erin has spearheaded the acquisition of two other companies, numerous contracts, and more than tripled the number of employees within the company since she first joined the organization. Her focus is to improve the health of those they serve with a commitment to excellence in all that they do. Her goal is to offer quality care and programs that set community standards, exceed patients' expectations, and are provided in a caring, convenient, cost-effective, and accessible manner.

Sheila Roberson, Chief Compliance and Privacy Officer, Great Elm Healthcare 

Sheila Roberson is the chief compliance and privacy officer at Great Elm Healthcare, headquartered in Mesa, Arizona, which offers respiratory products and services, sleep testing, and power mobility products. 

She began as a biller for a home health and DME company in 1996 and then moved into management of a small DME in Kansas, where she wore various hats. After moving to Arizona, Sheila entered the DME compliance arena where she assumed her current role in September 2018. She is the established subject matter expert on Medicare for her company, and she shares her knowledge regularly to benefit the entire industry.  

She has been actively involved in the DME industry for over 25 years and currently serves as a board member and past chair of the Region D DAC, vice chair for the NSCAC, board member of SWMESA, member of the MAMES Regulatory Council, and past board member of MAMES.

Keeping patients in their home and providing a quality of life is one of Sheila’s primary goals. She believes that it is important to be an advocate for the DME industry to promote positive outcome — for patients, their caregivers, and their family members.

Dalia Morales, ATP, Director of Compliance & Complex Rehab Technology at Respiratory & Medical Homecare Unlimited, Inc.

Dalia started at Respiratory & Medical Homecare Unlimited, Inc. in 2004. Over her almost two-decade tenure, she has impacted nearly every facet of the growing company—from marketing to warehouse dispatching during on-call hours. She now serves as director of compliance and human resources, creating policies and procedures to ensure accreditation and protection of patients’ medical rights. 
 
Dalia has also helped not only navigate the pandemic crisis but position the company for further growth. This includes creating the company’s complex rehabilitation technology (CRT) department. She even took the initiative to become an assistive technology professional (ATP), making the transition from making an impact behind the desk to in-person patient care and getting directly involved within her community. 
 
She continues to stay involved working with the Clinician Task Force as part of the National Coalition congressional fly-in, advocating for change in front of congressional leaders. Most recently, Dalia became an official National Registry of Rehabilitation Technology Suppliers registrant. There, the work she does ensures that patients receive the best care available with the support of knowledgeable expertise. 
 
Dalia came to the United States from Mexico when she was a child and was raised with an entrepreneurial mindset. With her extensive experience in the medical field, she knew more could still be done when it came to patient care. Dalia’s strong entrepreneurial mindset led to her launching a new venture aimed at providing resources and support for the disabled population. Avventura Technology Providers LLC was born to fill in the gap through clinical education, financial resources, thorough CRT assessments, and support for the border-town community. Her belief that “Life should be an adventure for all” only further cements her commitment to providing the best quality of life for all of her patients. 

Past winners

Katie Stevens, Reliable Medical Supply - 2021
Patty Mastandrea, MedCare Equipment Co.- 2020
Wendy Russalesi,  AdaptHealth - 2019
Georgie Blackburn, Blackburn’s – 2018
Barbara Smith, Healthline Medical Equipment – 2017
Dr. Kirsten Davin, Precision Seating Soltions - 2016