Heartland 2025: A Sneak Peek into Fresh Experiences and Top-Tier Education

Published in Complex Rehab on April 02, 2025

Heartland 2025: A Sneak Peek into Fresh Experiences and Top-Tier Education

Cookies, unbeatable education, pickleball, endless networking opportunities, and a WaterLuau. What do these have in common? They’re all part of Heartland 2025! 

View the 2025 Heartland Conference e-Prospectus

What’s New in 2025? 

Heartland is well-known for unforgettable experiences. However, we try to change things up to keep it interesting each year! 

Main Street Mingle  

For the first time in Heartland history, we are heading to downtown Cedar Falls! While Heartland has thrived by showcasing Waterloo, we are excited to show you everything the Cedar Valley has to offer with a Main Street Mingle! You will network with peers, tour the local restaurants, and have some fun along the way. 

Drones & Fireworks  

It’s a bird! It’s a plane! No, it’s drones!! Yes, get ready to see the sky light up with drones and fireworks to kick-off Heartland 2025!  

WaterLuau  

What would Heartland be without our farewell-themed event? Pack your Hawaii gear and get ready to see the VGM Farm transformed into the WaterLuau! 

Afternoon Adventures  

We are not sure how you are going to choose this year! Monday afternoon activities include pickle ball, Secret Little Cafe at Three Pines Farm, and the Hansen Dairy Farm tours are back. Oh wait, did we forget golf? There is golf too. 

Top-Tier Education 

While the opportunity to embrace a one-of-a-kind learning experience with the best education in the HME and CRT industries remains the same, we have an exciting lineup of sessions with revamped tracks to better reflect the subjects that are relevant to businesses today. 

This year, attendees have the opportunity to experience over 60 different education sessions to earn up to 14.75 contact hours (CEUs). Below is a sample of sessions for Heartland 2025:  

[Panel] Wheelchair Repair REFORM - Why, What, and How 

Track: Complex Rehab Technology
Presenters: Dan Fedor, U.S. Rehab; Jim Stephenson, Permobil; Wayne Grau, NCART, and Tyler Mahncke, VGM & Associates 

Discuss why we are where we are as an industry, what is being done to address challenges, and how our industry can accomplish what is needed given these challenges.

[Panel] The Cybersecurity Landscape: Preparing Healthcare Leaders for Tomorrow’s Threats 

Track: Technology and Security – new track! 
Panelists: Jeremy Kauten, VGM Group, Inc.; Michelle Jensen, Rayser Holdings; and Brandon Potter, ProCircular 

Explore the critical cybersecurity challenges that healthcare organizations will face in 2025 and beyond, and adopt essential strategies to navigate this evolving landscape. 

Where Do We Stand? The Outlook on Power Standing Wheelchairs 

Track: Complex Rehab Technology
Presenter: Ashley Detterbeck, Permobil, Clinicians Task Force 

Discuss the barriers and options for overcoming hurdles in promoting power seat functions, understanding current trends, newly released evidence, and ongoing legislative moves. 

The Survey Says…STOP CRT Denials 

Track: Complex Rehab Technology
Presenters: Dan Fedor, U.S. Rehab and Jim Stephenson, Permobil

Focus on working through denials based on audience experiences, discussing the validity of denials, proceeding with appeals, and leveraging evidence-based research and clinical input.

View the complete agenda for Heartland Conference 2025 at www.vgmheartland.com/agenda.  

We hope to see everyone there! Be sure to register before the early bird pricing ends April 18. 

Register Here


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  1. complex rehab
  2. education
  3. heartland
  4. vgm

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