What Does Grassroots Advocacy Look Like?

Published in Legislative Updates on July 18, 2019

Grassroots advocacy is a term that is thrown around in politics, but what is it really? It’s the process of communicating with the general public and asking them to contact their local, state or federal officials regarding a certain issue. Elected officials’ purpose should be to represent the views of their constituents. But how do they know what their constituents want unless their constituents speak out? 

We know that every woman who experiences a mastectomy should have ALL choices available to them, whether it be reconstruction, off-the-shelf breast prostheses, custom breast prostheses, or going flat. Right now, Medicare doesn’t cover custom breast prosthesis. We want to see this changed and it cannot be changed without legislation.

In order for the Breast Cancer Patient Equity Act to move to the next level, we need the majority to sign on to the legislation. That means that 218 representatives in the House of Congress and 51 Senators must sign-on. To make that happen, they need to hear from you.

Currently, the legislation has 4 Senate cosponsors and 27 House cosponsors.

Your mission: We need your help to increase cosponsors on the legislation. Whether you talk to an elected official or you help bring awareness of the issue to your friends and family, your voice can make an impact.

  1. Take Action: Send a letter to your elected officials asking them to support the Breast Cancer Patient Equity Act.
  2. Like and Follow the Let Her Decide campaign on Facebook and Twitter, and invite your friends too!
  3. Donate your small talk. Talk about the issue with your friends and family. Most people don’t know anything about custom breast prosthesis unless they have had a personal connection with breast cancer.
  4. Call your elected officials to request that they sign on to the legislation. Let them know why you believe that women deserve to have all options after they undergo a mastectomy.
  5. Send us your connections. Do you have connections with a local breast cancer non-profit, oncology office or advocacy group? Connect us so we could potentially partner with them.

One voice is a whisper, but many voices together is a roar! If you have questions, the Let Her Decide team is here to support you.

800-988-4484
essentiallywomen@vgm.com


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  1. advocacy
  2. essentially women
  3. grassroots
  4. legislation
  5. let her decide

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